You know those magical, funny or memorable moments that flit by in the blink of an eye? That’s an X moment. The moments that you’d like to capture and frame forever, so you could go back any time you choose and relive it. The moments that you might never come across again.
Moments like when you’re at Disneyland Paris, you’ve queued to meet Alice (in Wonderland) and the Red Queen. You say your hellos and your daughter is adorable as always. Then you pose for a picture. And Alice says “ouch”. Here comes the X moment!
That wonderful, magical moment when you realise that your darling daughter has hold of Alice’s hair and is trying her hardest to insert it into her mouth… whoops!

Looks yummy!
We unfortunately didn’t manage to capture the magical moments when she did the same to Rapunzel and then Aurora… oops!
in celebration on their new Xperia X Smartphone, Sony want to know about your X moments, whatever they may be, using the #whatsyourX hashtag over on Twitter. For Sony, an X Moment is a “split second in time that means something to you that’s here and then gone. It could be a baby’s first steps, achieving a personal goal, a sporting achievement, your dog’s whimsical expression, or just a random flash of happiness and hilarity. It’s a moment that you’d love to capture perfectly that’s all too missable if you, or your phone isn’t up to the job”. I don’t know about you guys, but I have many X moments in my day to day life and love to share them here or on Twitter or Instagram.
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